Packaging
is extremely important as it gives people a visual reminder of what a
brand or company stands for. To leave a lasting impression on
customers, as well as to generate awareness for a good cause,
shopping bags should be memorable, unique, and visually striking.
Such
a
design goal
can be accomplished in various ways. The color choice, for instance,
needs to be carefully considered because it already sends a message
about the brand’s identity. Warm colors like red and yellow convey
friendly vibes and are suitable for reaching out to a wide
demographic. Meanwhile, cool colors like black and dark blue appear
rather sophisticated and appeal to a more reserved or upscale
audience.
In
addition, shopping bags should have a consistent tone so that they
are easy to recognize even from afar. Consistency doesn’t have to
mean using only one color combination, though, as it could also
entail placing the brand’s logo at precisely the same spot to
create a consistent focal point.
It
also goes without saying that shopping bags need to be as simple as
possible, design-wise. Simple and uncluttered visuals, after all, are
not only more memorable but are also cheaper to reproduce compared to
elaborate designs.
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